Portfolio · E-commerce · Cricket equipment
EM Sport Shop
An online store for EM Global, the cricket equipment brand, built to carry a full catalogue and sell direct to players across India.
The brief
EM Global needed a storefront that could hold a growing cricket range and sell it directly, rather than a brochure site pointing customers elsewhere. The flagship 360 Range, the line associated with AB de Villiers, had to lead the store without burying the rest of the catalogue.
What we built
A complete WooCommerce storefront on WordPress: product catalogue with category browsing, cart, checkout and customer accounts, plus the supporting About and Contact pages. Delivery and returns promises sit in the header where buyers look for them, and the brand’s Instagram feed runs on the home page so the store and the social channel reinforce each other.
Where it stands
The store is live at emsportshop.com and carries the EM Global range, with the site credited to Welkin Light Media in its footer.
- Platform
- WordPress + WooCommerce
- Scope
- Storefront, catalogue, checkout
- Sector
- Sports equipment retail
- Status
- Live
Campaign artwork
Social media work
Let’s build something that rises.
Tell us what you need and we will come back with a plan, not a brochure.
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